Instagram has more than 200 million dynamic followers who share 60 million images and 1.5 billion likes each day. Engagement rates for the brands on other social media websites are below 1%, but on Instagram, brands see a dramatic surge of 50% in their engagement rate.
What do the above statistics indicate? They tell us that all the marketers should be shifting to Instagram to raise the reputation of their brands. Instagram has an astonishing potential to boost your engagement rate; however, it does not mean that you start relying only on the built-in functionalities of this platform. You can do much more than that to grow your followers organically.
I do not want to see you as a mediocre Instagrammer, but instead, I want to see you gleaming like a star in the competing galaxy of social media marketing. And for this purpose, I have outlined some primary strategies to grow your followers and engagement.
What basically is Organic Reach?
Organic reach is the number of followers who have visited your feed naturally and through unrewarded distribution.
Followers that you buy for your social media platforms are not organic, given that you have allured them by paying some money.
The best way to augment the universality of your brand is to employ the ideas that could prove helpful in increasing the organic reach.
How to grow your Followers Organically
Here are some ways to skyrocket the reach of your brand organically. I hope that by utilizing all the steps, your sales and followers would increase.
1. Show your audience what they desire
You are supposed to upload content that is appealing to your audience. But, how do you know which things are favored by your followers?
Fortunately, there are many metrics through which you can ascertain the tendency of your followers. You need to implement the following things to find suitable content for your audience:
- Keep a track record of your competitors with a similar target audience
- Keep yourself abreast with the trending topics
- Evaluate the keywords and performance by using various tools
2. Cross-promote your Business on all Social Media Platforms
You have started promoting your business on Instagram, but what about other social media platforms?
Have you also created a Facebook page for your brand? Are you uploading the videos on YouTube? Are you tweeting regularly about the activities of your brand?
If the answer is no, then you are missing the sweetness of the cake.
You can share your Instagram posts to all the social media sites. You ought to ask the followers of other pages also to follow you on Instagram.
This thing will grow your followers in a manner that you might never have imagined.
3. Post at least once a day
Although there is no hard and fast rule on how frequently you should be posting on Instagram, however, experienced social media marketers argue that you should be posting on a daily basis. Posting at least once a day should be your preference considering that the followers trust the owners who remain active on social media platforms.
You also need to cater to the best timing of your posts. Generally, people use Instagram when they are free from their offices. Therefore, post at a time when the content could reach thousands of people.
4. Post with Visuals Whenever Possible
Posts with compelling images and videos get more interaction as compared to the posts that do not possess the captivating visuals.
To put an elegant impression on your followers, you need to follow the below points:
- Use high-quality photos
- Employ soothing music in your videos
- Adore your feed with funny gifs
- Create a slide show of your pictures and depict them in a short video
Downloading related videos and images from Instagram video Downloader will help you to maintain the aesthetics of your brand.
5. Capitalize on Instagram Stories
Stories are considered as the third most viewed category after the videos and pictures. It implies that followers who are inclined to see your videos and pictures will also like to have a look at the stories of your brand. On Instagram stories, you can post behind the scene visuals, unofficial updates, and above all, you can create an ambience of humor by asking some funny questions.
6. Steal the Show through Trending Hashtags
To drive immense organic growth, utilization of hashtags is instrumental. As Instagram has recently amended its feature through which users are able to follow you through hashtags, and it has become more comfortable for the new followers to find you.
The rules of using the hashtags are not the same as they were a year ago. Now Instagram algorithm gives prominence to the hashtags that are:
Utilize the best tags so that a comprehensive response could be generated.
I have elaborated a complete strategy to grow your Instagram followers organically. You can ask in the comments section if you have any misconception. Good luck with your Instagram marketing.