Fresh out of college or want to do a course that ensures a great, lifetime career? If this is your case, I suggest you consider doing a Digital Marketing course. Thankfully, we have some of the best institutes to learn Digital Marketing in India.
Skills you acquire from best Digital Marketing institutes can help you become an asset for every employer. Alternatively, you can launch your own startup venture after completing an excellent Digital Marketing course and some experience.
Why Digital Marketing Course?
Have you ever bought anything online? Who took you to Amazon or Flipkart? Surely not Jeff Bezos or the Bansal duo. You went to these websites because of Digital Marketing. However small or large a business, Digital Marketing will soon form the backbone of its operations.
Because Digital Marketing is growing at a dizzying pace of 32 percent per annum in India, projections and studies indicate the Digital Marketing industry in India will be worth Rs.189.98 billion by the year 2022.
This translates as an increase in demand for qualified and experienced Digital Marketing professionals in India.
By doing a superb Digital Marketing course, you too can become part of this industry and earn huge salaries. Or, you can launch your startup and offer Digital Marketing solutions to all kinds of businesses.
Interested? Then here is a list of the best institutes to learn Digital Marketing in India.
Best Digital Marketing Institutes in India
This list of best Digital Marketing institutes in India is based on various factors. They include quality of training, duration of the course and employment opportunities.
Dmatic Digital is a Mumbai-based institute that offers the best short-term certification courses in Digital Marketing and several other reasons. Currently, this institute offers three main courses. And they offer internships as well as assistance in placements for successful candidates. Courses are:
Advanced Search Engine Optimization: The course trains you on various processes that are necessary to get any website listed on top of Google search.
Certificate in Digital Marketing: This is the flagship course by Dmatic Digital Pvt. Ltd. The syllabus includes every feature of Digital Marketing. You learn Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, Paid Search Marketing, use of online and offline Digital Marketing resources and lots more.
Advanced Certificate in Digital Marketing:
This courses is ideal if you dream of becoming an entrepreneur and want to launch your website to make money. It teaches you all advanced Digital Marketing. Additionally, you also learn how to write blogs, create your website and offer services to small, medium and large companies for Digital Marketing.
All courses at Dmatic Digital come with hands-on training. Their courses enable you to appear for online Digital Marketer certification exams provided by Google, Bing, Facebook and other famous Internet companies.
Another great feature that impresses me is the flexibility of courses. Dmatic Digital Pvt. Ltd can offer customized Digital Marketing courses to suit individual needs. This makes it ideal for professionals working in the field to fine-tune or acquire the latest skills and stay ahead of competitors.
If you want to do a longer course in Digital Marketing, opt for the two-year Master’s Degree in Management (Digital Marketing) from University of Mumbai.
This course is open to graduates from any stream- Arts, Commerce and Science. It is a full-time, classroom study course.
Being a two-year fulltime course, you learn every technique in Digital Marketing. The course syllabus also includes Data Analysis, Understanding Google Algorithms, creating online display campaigns, Data Management Planning and other very advanced subjects.
This course is highly specialized and one of its kind in Mumbai. Therefore, it is conducted from the University of Mumbai campus itself. Registration for the course is also done directly at the university.
One of the premier Business Schools of India, the Narsee Monjee Institute of Management Studies, offers a six-month certificate program in Digital Marketing. The course is open to professionals working in Digital Marketing as well as fresher candidates who wish to make a career in this field.
NMIMS Certificate Program in Digital Marketing is a Distance Learning course. This means, you need to study at home and there are no classroom sessions or hands-on training.
The NMIMS Certificate Program in Digital Marketing is ideal if you reside in areas where such courses are not available. Since NMIMS is a renowned B-school in India, its courses and certificates are widely accepted.
The course teaches how to tap into various digital and online resources, create an online marketing ecosystem, understanding various processes of Digital Marketing and their uses. You can acquire skills in Search Engine Optimization, Search Engine Marketing, Customer Research Management and Internet Marketing, among others.
NMIMS offers some assistance in placements for successful candidates of its Certificate Program in Digital Marketing.
SPJIMR, another top B-school of India has two distinct courses in Digital Marketing. The course is open to graduates from any stream as well as those who have completed professional degrees including medicine and engineering. It is part of their Executive Education programs.
The first course, Executive Certificate Program in Marketing Analytics curriculum includes topics such as the role of customer and marketing analytics, Digital Marketing Analytics, Digital Marketing Strategies and understanding online customer behaviour, among others.
This course is especially aimed at working students that wish to add Digital Marketing to their set of employment skills.
The course is conducted using live and recorded videos that are streamed to home or office computers of students. Additionally, students also get opportunities to interact with members of the faculty during the program. This course has a duration of four months.
SPJIMR also has an Executive Certification Course in Big Data Analytics as part of its Digital Marketing offerings. This course is also open to working students and those that have completed their graduation degrees of professional degrees in any sector.
A six-month Certificate in Digital Marketing course is available from School of Vocational Education at Tata Institute of Social Sciences, New Delhi. The course covers all the basics of Digital Marketing and teaches advanced techniques that are relevant to today’s industry.
The TISS Digital Marketing course is open to fresher candidates that have completed Higher Secondary Certificate (HSC) or its equivalent, graduation in any stream and professionals working in any sector.
The TISS certification course focuses more on providing Digital Marketing services to small businesses and startup ventures. The syllabus also includes use of Digital Marketing resources and processes. You also learn Data Analytics as part of the course.
Digiperform is India’s leading digital skill development network. The vision of Digiperform is to create highly skilled manpower to support the digital economy in India by creating in-demand, job role specific curriculum, certification, and processes delivered through the network of education partners, enabled with training and marketing technology.
In the past 5 years, they have trained about 18000 individuals across 12 states and 16 cities where more than 13000 have started their first digital marketing job. Currently, they have 40 classroom centres operating in India, having state-of-the-art learning infrastructure to support digital skills.
Being awarded as “Most Trusted Brand in Digital Education 2017” and “India’s Most Promising Brand 2017” by WCRC Leaders Asia; Digiperform is Asia’s First & only – Digital Marketing Training Organization to receive Gold Category status for their recently launched Curriculum, Certifications and LMS developed for Digital Marketing Course.
Cost Effective Digital Marketing Training
Digiperform’s offers 2 certifications that help to enhance the skills and get recognition from the employers:
● Digiperform Certified Digital Marketing Executive Course (dCDME)
● Digiperform Certified Digital Marketing Consultant Course (dCDMC)
(For executive and consultant levels of proficiency)
Along with this, Digiperform helps to earn multiple certifications that are offered by different ad tools and platforms such as Google Adwords & Analytics Certifications, Bing Ads, Facebook Blueprint Certifications and Multiple Content & Inbound Marketing Certifications offered by Hubspot.
More Digital Marketing Courses
If you are employed as a marketing professional, Indian Institute of Management (IIM) Bangalore has excellent two to three-day courses in Digital Marketing. They are part of IIM- Bangalore’s executive education programs. Prices for a course start from Rs.115, 000 onwards.
Additionally, Indian Institute of Technology (IIT), New Delhi also offers very short term executive education courses in Digital Marketing for working professionals.
Consider any of these best institutes to learn Digital Marketing in India. There are hundreds of other, smaller institutes that also offer short-term Digital Marketing programs of six months duration. You need to find out specific details such as syllabus, employability, placement assistance and experience of faculty members before choosing any digital marketing course.
This is important because lots of Digital Marketing faculty members do not have astute knowledge about the various processes, workings of Google Algorithms and other important skills since the field is relatively new in this country. Therefore, it is best to select an institute that has highly skilled and experienced faculty in Digital Marketing. Also, Digital Marketing is a science that keeps evolving by the day. Therefore, it is important to learn Digital Marketing from institutes that will continually help update your skills.